Bas van der Paardt (The Hague, 1963) studied at the University of the Arts in Arnhem (Graphic Design) and a blue Monday in Nijmegen (Communication Sciences). In 2011 he followed a Mastersprogram in Brand Management (MBM) at the European Institute for Brand Management in Rotterdam.
Since 1990, Bas has been pocked and trapped at various agencies, such as design agency SODA (founding partner), digital agency Y&R Netfactory (creative director), and advertising agencies FHV / BBDO (design director) and RedCell / NotJustFilm (creative director).
From ID + AD onwards he develops brand concepts and advises and trains service providers on the intersection of business strategy, branding, design and communication. Bas has been awarded more than 20 national and international awards.