All companies have to innovate. But how? Because it doesn’t come easy.

Bas can help you to redesign services that don’t work to redesign your business model to ideate on new services to make the product to service switch

Bas van der Paardt

Hallo daar!

Designing your way forward

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
_Steve Jobs

“Let’s roll up our sleeves, toss yesterday’s tired, toxic assumptions aside–and get started. True prosperity is a product of significance”.

Redesigning services that don’t work

The Service Repair Shop focuses on execution. We understand that you are dedicated to the day-to-day business, where “failure is not an option”. We aim to optimize and improve the current business.

We’ll aim to decrease costs & increase ROI by applying methodologies like design thinking, lean startup, growth hacking.

In our experience the biggest problem is that organisations are stuck in their current ‘this is the way we do it’-thinking. A fresh pair of eyes will work magic.

2

To design services that should be there

Work on new business propositions. Our goal is to increase the # of successful innovations against lower costs by applying lean startup tactics.

Bas is ontwerper en merkstrateeg. Met meer dan 20 jaar ervaring in de frontlinie. AA klanten als Nike, Orange, Schiphol Group. Heel wat prijzen in de kast. En impact natuurlijk, met name met 3FM serious radio.

Beeld via de correspondent

Bas werkt graag voor bedrijven en organisaties met duurzame ambities. Want, “Be the change you wish to see“, zei Ghandi al. We doen het ergens voor.

Expertise

fix

probleem

probleem

probleem

Expertise

startup and innovation

Business Model Scan
Understand where the most vulnerable spots of your business model are.
Where does your proposition make the most difference to the customer?
Get a free scan today!
Growth Strategy and Roadmap
Once we assess your current business model, build a strategy for sustainable growth.
Which customers to focus on? Which channels or partnerships will set you
steps ahead of your competition?
Team Coaching
A business is nothing without its talent. Startup, scaleup or big corporate – you want to get the best of your team’s skills and personalities.
Get them the support they need to reach their full potential.
Sign up for a customized training or coaching today!
Lean Startup and Experimentation Training
Want to innovate and experiment fast as big digital companies do?
Which tests to prioritize? How to measure if they are successful?
I’ll help you prioritize and keep your focus on the most impactful experiments.

probleem

problem framing

research

Challenge your assumptions; understand people and context.

Desk research: Preparatory research

Self-ethnographic approaches: Online ethnography

Participant approaches: Participant observation

Participant approaches: In-depth interview

Creating personas

Mapping journeys

Mapping systems

Developing key insights

Generating jobs-to-be-done insights

Writing user stories

ideation

Ideas are usually seen as the cornerstone of creativity and countless methods exist, often under multiple names, to create, filter and select them. Here, we introduce some favorites, structured into categories.

envision

prototype

Explore, challenge, and evolve your ideas in reality.

evaluate

scale

Workshops are the key working format of service design. How can we keep them engaging, relevant, and productive?

facilitation

Workshops are the key working format of service design. How can we keep them engaging, relevant, and productive?

Klanten o.m.:

KLM, 3FM, VROM, Orange, Nike, Center Parcs, TNT, Schiphol. Non profits als Greenpeace, of Warchild. Ook een voorliefde voor onderwijs (bijv. Wellantcollege) of zorg (bijv. Elkerliek ziekenhuis) valt niet te ontkennen. Of start-ups in de tech (L1NDA), heerlijk.

 

“ID+AD heeft ons geholpen bij het bepalen en kiezen van onze positionering. Bas is een professional die ons team uitdaagde en continue terugbracht naar de essentie. (…) Op het resultaat hebben we sterk verder kunnen bouwen en het is de basis voor ons verdere communicatie activiteiten geweest.”

Pieter Meijer, CEO Pervorm

Eens in de zoveel tijd kun je als organisatie nadenken over (her)profilering en hoe dat vorm te geven. Jij hebt ons meegenomen in dat proces. De lat lag hoog, we gingen ervoor. Met plezier. Het is de maatstaf geworden voor heel het groene onderwijs.

Willy Vogels, Sr. Communicatiemanager

Aanvankelijk vond ik het wel veel geld, maar achteraf is het het geld het dubbel en dwars waard. Je bent hier echt goed in! Het is weer helemaal rustig in mijn hoofd.

Gauke Tijssen, Co-founder Twee keer Twee

Onze 3FM corporate campagne is als eerste en enige in de geschiedenis van de Nederlandse Radio bekroond met een Gouden Effie, de hoogst haalbare marketingprijs in Nederland. Vernieuwend!

Florent Luyckx, Station Manager Radio 3FM

Bas van der Paardt. Strategisch, systematisch en doeltreffend creatief.