Bas van der Paardt
Eigenzinnig ontwerper en merkstrateeg. Helpt kleine merken groter te worden en grote merken beter. Meer dan 20 jaar ervaring in de frontlinie. Heel wat prijzen in de kast.
Bas van der Paardt
Hallo daar!
Designing your way forward
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
_Steve Jobs
“Let’s roll up our sleeves, toss yesterday’s tired, toxic assumptions aside–and get started. True prosperity is a product of significance”.
Redesigning services that don’t work
The Service Repair Shop focuses on execution. We understand that you are dedicated to the day-to-day business, where “failure is not an option”. We aim to optimize and improve the current business.
We’ll aim to decrease costs & increase ROI by applying methodologies like design thinking, lean startup, growth hacking.
In our experience the biggest problem is that organisations are stuck in their current ‘this is the way we do it’-thinking. A fresh pair of eyes will work magic.
2
To design services that should be there
Work on new business propositions. Our goal is to increase the # of successful innovations against lower costs by applying lean startup tactics.
Expertise
fix
probleem
probleem
probleem
Expertise
startup and innovation
Business Model Scan
Understand where the most vulnerable spots of your business model are.
Where does your proposition make the most difference to the customer?
Get a free scan today!
Growth Strategy and Roadmap
Once we assess your current business model, build a strategy for sustainable growth.
Which customers to focus on? Which channels or partnerships will set you
steps ahead of your competition?
Team Coaching
A business is nothing without its talent. Startup, scaleup or big corporate – you want to get the best of your team’s skills and personalities.
Get them the support they need to reach their full potential.
Sign up for a customized training or coaching today!
Lean Startup and Experimentation Training
Want to innovate and experiment fast as big digital companies do?
Which tests to prioritize? How to measure if they are successful?
I’ll help you prioritize and keep your focus on the most impactful experiments.
probleem
problem framing
research
Challenge your assumptions; understand people and context.
Desk research: Preparatory research
Self-ethnographic approaches: Online ethnography
Participant approaches: Participant observation
Participant approaches: In-depth interview
Creating personas
Mapping journeys
Mapping systems
Developing key insights
Generating jobs-to-be-done insights
Writing user stories
ideation
Ideas are usually seen as the cornerstone of creativity and countless methods exist, often under multiple names, to create, filter and select them. Here, we introduce some favorites, structured into categories.
envision
prototype
Explore, challenge, and evolve your ideas in reality.
evaluate
scale
Workshops are the key working format of service design. How can we keep them engaging, relevant, and productive?
facilitation
Workshops are the key working format of service design. How can we keep them engaging, relevant, and productive?
Klanten o.m.:
KLM, 3FM, VROM, Orange, Nike, Center Parcs, TNT, Schiphol. Non profits als Greenpeace, of Warchild. Ook een voorliefde voor onderwijs (bijv. Wellantcollege) of zorg (bijv. Elkerliek ziekenhuis) valt niet te ontkennen. Of start-ups in de tech (L1NDA), heerlijk.
